Very simple but useful metrics here from Sand Hill to understand and track the relationship between marketing mix and pipeline.
"A few critical KPIs are key to measuring the health of the business, setting goals and identifying reprioritization efforts that can address potential issues before they surface.”
via C-Level Metrics and Reporting | Sand Hill
When we think of integration and CIOs we're typically thinking of integrating technologies or solutions. That's rapidly changing so that the CIO integration task goes far beyond that to linking the business strategy and the IT agenda. Understanding business outcomes and business strategy is no longer a nice to have or an add-on for CIOs. It's a starting place. This post includes a nice list of tips for CIOs who want to be relevant in this regard.
“CIOs can serve as the primary link between business strategy and the IT agenda, introducing new technology and processes that benefit the organization as a whole.”
via: The CIO as the Chief Integration Officer | CIO Journal
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It’s a wonderful time to be in the business of helping sales teams be more effective. Sales enablement is all the rage with conferences, pundits and sales automation systems everywhere you look. One thing you don’t see much wholesale nfl jerseys about though is sales strategy. And why is that? We know about marketing strategies. Things like the 5 P’s, or competitive differentiation, or 1-to-1 lokaler marketing. And we know about sales methodologies. That would be your Challenger selling, SPIN selling, TAS, VITO or any of the many other useful formulas for a winning sales approach. But we don’t hear much about sales strategies.
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