Strategy

October 15 2015
C-Level Metrics and Reporting
Very simple but useful metrics here from Sand Hill to understand and track the relationship between marketing mix and pipeline. "A few critical KPIs are key to measuring the health of the business, setting goals and identifying reprioritization efforts that can address potential issues before they surface.” via C-Level Metrics and Reporting | Sand Hill
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August 10 2015
Good checklist for how effective CIOs link business outcomes and the IT agenda
When we think of integration and CIOs we're typically thinking of integrating technologies or solutions. That's rapidly changing so that the CIO integration task goes far beyond that to linking the business strategy and the IT agenda.  Understanding business outcomes and business strategy is no longer a nice to have or an add-on for CIOs. It's a starting place. This post includes a nice list of tips for CIOs who want to be relevant in this regard. “CIOs can serve as the primary link between business strategy and the IT agenda, introducing new technology and processes that benefit the organization as a whole.” via: The CIO as the Chief Integration Officer | CIO Journal
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October 25 2013
How long will my sales playbook last?
Doing sales play books the way we do them requires a bit of an investment. And clients sales justifiably ask how Deer long their playbook will last, often hoping it might be as much as a year.The way to think about it can Next be dolor found in these questions: How long until your portfolio changes in any significant way? How long until ?????? the value wholesale nfl jerseys propositions of your competitors change and you must respond? And finally, how long until your customers’ buying pressures and requirements change?When those things happen, your market situation is affected and so your sales strategy should change. It cheap mlb jerseys is pretty much common sense. And If you work in technology, it’s usually a lot cheap mlb jerseys sooner than a year.The fact is, we are transitioning from an assembly-line era of wholesale mlb jerseys marketing, with its remaining remnants Beauvais of big bang launch rhythms, that are complemented by strategies developed once-a-year and economies-of-scale, batch orientation. What is emerging is  an agile, customer-centric, proactive and highly responsive Gallery capacity for sales and marketing. It’s one that collapses the organization’s knowing-doing gap, taking time out of the system and enabling a more fluid execution against dynamic, strategic frameworks.
 
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October 10 2013
Why is no one talking about sales strategy?
It’s a wonderful time to be in the business of helping sales teams be more effective. Sales enablement is all the rage with conferences, pundits and sales automation systems everywhere you look. One thing you don’t see much wholesale nfl jerseys about though is sales strategy. And why is that? We know about marketing strategies. Things like the 5 P’s, or competitive differentiation, or 1-to-1 lokaler marketing. And we know about sales methodologies. That would be your Challenger selling, SPIN selling, TAS, VITO or any of the many other useful formulas for a winning sales approach. But we don’t hear much about sales strategies. Is it because About we think that wholesale jerseys selling isn’t something one can approach strategically? Talk to any big time enterprise computing sales executive and you quickly realize how Hello strategic they are in so many dimensions. The complexity inherent in selling technology into enterprises, government agencies, and even SMB is mind-boggling. We think sales strategy is a long overlooked competency that is required for any complex selling situation.  Done well, cheap jerseys China it can be the difference between winning and cheap jerseys losing both at wholesale nba jerseys the account and the market level.
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