“When a complex adaptive system is moved toward the edge of chaos—when hurricanes and typhoons roil the deep seas, or fires rage through forest or prairies—the potential for generativity is maximized. . . The edge of chaos is the precondition for transformation to take place. . . The edge of chaos is the locus of all sorts of innovative activity. . . Edges are important in life; in fact, we are drawn to them. They define a frontier that tells us we are about to venture farther than we have ever gone before. ‘As long as one operates in the middle of things,’ states science writer William Thompson, ‘ one can never really know the nature in which one moves.” - Surfing the Edge of Chaos, Pascale, Millemann, Gioja, page 66-67So let’s look to Sales to tell us about the edges of our corporate world, the seam that connects our business to that of our customers, where they spend their days. They see it first and they often want it most. Listen to them and you can accelerate both your innovation and your transformation.