Your mother told you this advice, and it’s still true: “Don’t talk about yourself all the time.” Many organizations approach messaging to their customers by speaking about themselves. However, today’s buyers who have more options than ever. Value-based messages are no longer optional. They’re expected.
November 22 2019
October 29 2019
02
High-value pursuits offer the perfect opportunity to refine messaging and strengthen the collaboration between Marketing and Sales in a “live fire” situation. When the deals are big or strategic enough, they are worth investing in. And the wonderful byproduct is the insightful feedback that is gained.
October 15 2019
03
Sales is not usually looked to for innovation around value propositions or business processes that would enrich customer relationships or emerging competitive strengths. What a missed opportunity!
September 23 2019
04
High-value pursuits offer the perfect opportunity to refine messaging and strengthen the collaboration between Marketing and Sales in a “live fire” situation. When the deals are big or strategic enough, they are worth investing in. And the wonderful byproduct is the insightful feedback that is gained.