messaging

February 11 2015
What happens when innovation isn’t recognized as a good thing?
The well respected annual Edelman Trust Barometer recently came out and revealed big drops in trust levels across all institutions.  That may not be too surprising but the study for the first time looked at the link between trust and innovation. What is surprising is the fact that less than 25% of respondents feel that innovation makes the world a better place. For those of us who have long messaged new technology with an assumption that innovation is something everyone wants, it gives you pause. "In a blow to Silicon Valley's typical justification for technological advancements, only 24% of respondents see innovation as something that makes the world a better place." via Edelman: 'Era Of Scepticism' Sees Trust In Business 'Evaporate'.
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