Insight Selling

November 18 2014
8 Important Facts about High-Consideration B2B Solutions Purchases
Now this makes sense. Finally a good counter to the provocative but fallacious assertion that buyers of complex technology are moving through the buying process without material help from Sales because they can get what they need from the web. Content marketing can help get things started but there's just no replacement for a seasoned, savvy seller. via 8 Important Facts about High-Consideration B2B Solutions Purchases | IT Services Marketing Association.
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