SALES MESSAGING

Messaging should help buyers move forward.

In today’s time of abundantly available content, making sure sales messaging is relevant, contextual, and memorable has never been more critical.

Good sales messaging must address customer concerns and goals in the context of their role and desired business outcomes, all while differentiating your company and offering.  And it should do so in language customers recognize and relate to.

We can help you spot broader patterns of opportunities and ways to message emerging solutions, even if they are still being formulated. When solution development and selling must happen simultaneously, feedback and ideas from early prospect conversations can be used to fine-tune your approach.

INSIGHTS

Allscripts Content Marketing

Establish a content strategy, aligning business units, and educating teams on key content creation principles.

Allscripts Content Marketing

CASE STUDY

AllScripts Pitch Decks and Libraries

Create a master pitch deck and comprehensive slide library that covers multiple market segments.

Allscripts Pitch Decks and Libraries

CASE STUDY

HPE Mobility

Instill confidence in a new go-to-market method and preparing Reps for new conversations.

HP Mobility

CASE STUDY

HP OpenNFV

Demonstrate solution maturity and help Sales better explain your value proposition and differentiators.

HP OpenNFV

CASE STUDY

HP App Services Messaging

Increase awareness of a service offering in order to improve market share.

HP Apps Services Messaging

CASE STUDY

Storytelling

Convey a compelling story by choosing the right narrative and contexts.

 

BRIEF