Thought Leadership

We specialize in the big ideas that give shape to your visions and those of other company leaders. Market-making thought leadership that begins at the executive level and threads all the way down to the product level, aligning the organization in the process, requires actions that are both strategic and tactical. From executive agenda alignment activities to partner value propositions, we've developed leading-edge best practices in this arena.

ADOBE ETL

Created a messaging platform to shape and influence industry dialogue around strategic topics relevant to Adobe. (2005)
CISCO ETL

Collaborated with executive communications teams to build a story and program for Cisco executives to propagate the company's point of view, build brand preference for networking solutions, and enrich interactions with key constituencies. (2003)
CLARIFY PEER CAMPAIGN

Drove thought leadership conversations with customers and executives by creating a forum to engage C-level executives in discussions about customer-relationship management challenges. (1999) 
INTERWOVEN FIRM OF THE FUTURE

Developed a visionary story for Interwoven to build thought leadership around how technology such as theirs enables law firms of the future to overcome negative trends and take advantage of coming opportunities. (2007)
HP ADAPTIVE INFRASTRUCTURE

Led collaborative, consensus-building sessions with key stakeholders across the enterprise business to architect a common enterprise value proposition and drive it in go-to-market efforts across software, storage, servers, and services. (2001)
SYMANTEC ETL CPOS

Developed top-level copy points to align communications teams on major topical themes that advanced Symantec’s thought leadership around business and technology issues, including risk management, business continuity, compliance, and security. (2005)