The paradox is simple: you must think of your content in isolation from its application precisely so that you can use it in multiple applications that create more relevance. Stepping away from a one-size-fits-all marketing machine mentality is a big change for most organizations. We have experience figuring out the kind of content that's needed for a particular selling context, and how it needs to scale not only globally to fit solution maturity levels that differ from country to country, but across multiple platforms as well. And the masterstroke is doing it in perfect alignment with your given strategic intent.

• HP OPENCALL TOOLKIT

  Created a demand generation toolkit with turn-key campaign strategies, content building blocks, and ready-to-use deliverables to enable worldwide HP regions to run campaigns that would drive revenue for emerging mobile solutions. (2006)

  

• INTERWOVEN FIND AND NURTURE CAMPAIGN

  Designed nurturing campaign and repeatable methodology to help Interwoven open ongoing dialogue with a new strategic audience. (2007)

  

• SYMANTEC POWERPOINT LIBRARY

  Architected a unified Powerpoint framework to uplift conversation from IT/technology to CxO/business issues while obtaining global consistency, streamlining maintenance, and reducing redundant effort across the organization. (2005)

  

• HP SOFTWARE WINDOWS VISTA^® TOOLKIT

  Created integrated print and online advertising campaign, supported by intriguing and valuable offers, to promote HP's Windows management offering and underscore HP's advantages. (2006)

  

• INTERWOVEN VISIONARY SUMMIT

  Developed the agenda, content, and interactive breakouts for an all-day CIO/CMO Visionary Summit, positioning Interwoven as a thought leader for the executive audience. (2007)