A host of new Marketing 2.0 imperatives now consume your agenda. With these come new challenges that require different kinds of insight and experience. That's when our "been there, done that" expertise is put to best use. From best-practice workshops that align your teams to strategic frameworks that work your agenda, from major keynotes to revenue-growth campaigns, we produce outcomes that deliver against your priorities.

• PRODUCT MARKETING MESSAGING WORKSHOP

  A half-day hands-on workshop to teach and equip product marketing teams with best practices for solution value proposition and messaging development. (2004)

  

• B2B DEMAND GENERATION WORKSHOP

  A full-day interactive training session for brand managers on the latest best practices for B2B demand generation strategies and tactics. (2007)

  

• WORLDWIDE SALES CONFERENCE

  Created keynote content for Fortune 100 CMO to frame the new role, expectations, and value of today's CMO in the context of the company agenda. (2005)

  

• CAMPAIGN ARCHITECTURE

  Developed a framework and process for orchestrated, integrated campaign execution to align global marketing organizations and enable teams to create maximum market impact. (2007)

  

• STRATEGIC MARKETING TEAM CHARTER AND PROCESS

  Provided consulting and team facilitation to refine the group charter, build a compelling engagement process, and refine the internal brand. (2006)

  

• POSITIONING REFINEMENT

  Refined language and facilitated work sessions to gain alignment and support around value proposition and messaging for a new strategic solution model. (2005)