Leading strategic thinkers say what CMOs need today is a rare combination of analytical rigor and creative intuition. We'll go a bit further and add disciplined execution and a passion for communicating big ideas in ways that corporate organizations can act upon. We’ve made this true, time and time again, as we've created strategic programs that deliver the highest amount of value, from positioning frameworks to campaign architecture to thought-leadership programs.

• CELLNET

  Drove demand in a change-averse utility market through audience-centric profiling, enabling Sales and Marketing to communicate effectively to each target in the buying process. (1996)

  

• HP OPENVIEW REPOSITIONING

  Simplified positioning of a complicated suite of products to be more understandable and compelling to customers, as well as elevating the importance of software within HP’s overall enterprise technology story. (2006)

  

• OCTEL "GET THE MESSAGE" CAMPAIGN

  Equipped legacy voicemail distributors to sell unified messaging in and through installed-base accounts via persona-based selling tools that accelerated the sales cycle. (1996)

  

• SIEBEL POSITIONING

  Crafted distinct, consistent positioning for new Customer-Adaptive concept that clarified the relationship to existing solution offerings, crystallized its unique market position for internal audiences and communicated real value for customers. (2005)

  

• HP IT CONSOLIDATION JOURNEY GUIDE

  Created a model and supporting sales tools to guide prospects and customers on the complicated process of IT consolidation while differentiating HP solutions from its largest competitor. (2001)

  

• SAAS STRATEGY

  Mapped emerging software-as-a-service landscape, distilled marketplace trends, and ideated directional strategy options to help frame planning discussions with executive team. (2004)

  

CELLNET HP OCTEL SIEBEL HP XYZ CO.