Having a unique point of view is crucial to differentiating your company and cultivating followership, whether you are defining a nascent brand, sustaining momentum for an already established one, or seeding concepts to set the foundation for a new direction. An integrated thought leadership program should not only position your company or executives as leaders in their field today, but lay a runway that extends well into the future trajectory of your brand. Begin by defining your strategic agenda and connecting it to the memes that matter to your market, then translate it into compelling stories and rich experiences designed to move hearts and minds.
SYMANTEC EXEC THOUGHT LEADERSHIP TOPICS
Developed top-level copy points to align communications teams on major topical themes that advanced Symantec's thought leadership around business and technology issues, including risk management, business continuity, compliance, and security. (2005)
ADOBE ETL
Created a messaging platform to shape and influence industry dialogue around strategic topics relevant to Adobe. (2005)
CISCO ETL
Collaborated with executive communications teams to build a story and program for Cisco executives to propagate the company's point of view, build brand preference for networking solutions, and enrich interactions with key constituencies. (2003)
ACONEX EXECUTIVE BRIEFS
Developed thought provoking perspectives on challenges and opportunities in the construction and engineering industry, including a new model for measuring risk and return and strategies for building trust and increasing collaboration among project teams. (2010)
