-
Effective, relevant messaging aligns your core values with your unique value-add to distinguish your brand in the marketplace. We dig deep into our expertise, your content, competitor claims, analyst advice, and current memes and trends, to surface with a hierarchy for positioning, value proposition, and key messages that crystallize the ideas and language that will engage your constituents.
-
SAAS STRATEGY
Mapped emerging software-as-a-service landscape, distilled marketplace trends, and ideated directional strategy options to help frame planning discussions with executive team. (2004)
|
|
-
ACONEX POSITIONING AND MESSAGING
Aligned executive team and sales leaders around a differentiated corporate position and translated the value of their unique service-driven delivery model into relevant and highly contextual messages for key segments and roles in the construction and engineering ecosystem. (2010)
|
|
-
SIEBEL POSITIOING
Crafted distinct, consistent positioning for new Customer-Adaptive concept that clarified the relationship to existing solution offerings, crystallized its unique market position for internal audiences and communicated real value for customers. (2005)
|
|
-
LEXISNEXIS NEW SOLUTION RESEARCH
Conducted interviews with prospects representing new buying centers LexisNexis wanted to target to probe on business issues, IP/patent challenges, and buying process and roles. (2007)
|
|
-
HP MIDMARKET MESSAGE GUIDE
Educated worldwide marketing teams and channel partners on how to articulate HP's value propositions for the midmarket. (2007)
|
|
-
SYMANTEC DATA CENTER
Conducted in-depth messaging workshop with go-to-market and product-marketing teams to build a relevant, compelling, and unique story for data center solutions. (2005)
|
|
-
LEXISNEXIS VERTICAL MESSAGING
Developed industry messaging (Financial Services, Insurance, Hi-Tech, Pharma, Media, Professional Services) for corporate markets. (2008)
|
|
-
VMWARE C-SUITE MARKETING
Developed messaging for CXO titles in context of audience-specific business issues. (2009)
|
|
|
|
