Leading strategic thinkers say what CMOs need today is a rare combination of analytical rigor and creative intuition. We'll go a bit further and add disciplined execution and a passion for communicating big ideas in ways that corporate organizations can act upon. We've made this true, time and time again, as we've created strategic programs that deliver the highest amount of value, from positioning frameworks to campaign architecture to thought-leadership programs.
CAMPAIGN ARCHITECTURE
Developed a framework and process for orchestrated, integrated campaign execution to align global marketing organizations and enable teams to create maximum market impact. (2007)
STRATEGIC CO-MARKETING
Developed messaging, co-marketing materials, and joint value proposition process to help expand go-to-market activities and joint sell solutions with strategic partners. (2007)
INTERWOVEN FIND AND NURTURE CAMPAIGN
Designed nurturing campaign and repeatable methodology to help Interwoven open ongoing dialogue with a new strategic audience. (2007)
HP BLADES LAUNCH
Launched new server technology with messaging, creative theme, collateral, sales playbooks, competitive attack tools, and interactive web demos to support the introduction of HP's BladeSystem solutions. (2005)
LEXISNEXIS SOLO/DUO GTM CAMPAIGN STRATEGY
Developed outbound marketing strategy including segmentation framework and campaign orchestration to enable penetration of very small law firm (solo/duo attorneys) market. (2009)
ACONEX GO-TO-MARKET STRATEGY
Developed outbound marketing strategy to build brand awareness and penetrate new region with demand generation campaigns orchestrated in concert with sales activities across key segments. (2010)
MH BRAND REPOSITIONING CAMPAIGN
Raise awareness of recent innovations and demonstrated renewed momentum via a brand repositioning campaign that modernized the image and featured an edgy, youthful tonality across direct mail, banner ads, email campaigns and landing pages. (2009)
HP IT CONSOLIDATION JOURNEY GUIDE
Created a model and supporting sales tools to guide prospects and customers on the complicated process of IT consolidation while differentiating HP solutions from its largest competitor. (2001)
