Regardless of how you define "lead generation" — jump-starting stagnant sales, luring prospects away from a competitor, or creating a new market — we'll start by mapping your buying dynamics and competitive situation to architect a contextual campaign that delivers the right message, at the right time, to the right person — in the right way — to engage and compel them to act.
HP OPENVIEW SOFTWARE MAILER
Generated leads and reinforced perception of HP Software as the industry leader for load testing using attention-grabbing direct mailer to application developers in the Asia Pacific region. (2007)
LEXISNEXIS TAX CENTER CAMPAIGN
Designed a break-through multimodal campaign that incorporated engaging interactive vehicles with insightful content to capture attention and shift perceptions, while gaining permission to engage in ongoing dialogue with prospects. (2007)
INTERWOVEN COMPETITIVE CAMPAIGN
Designed provocative competitive attack campaign to persuade competitor's customers to reconsider their current platform and investigate Interwoven as an alternative. (2007)
HP FEDERAL CAMPAIGN
Orchestrated pass-along demand generation campaign to increase awareness and preference of HP desktops by highlighting HP's green leadership. (2007)
LEXISNEXIS COUNSELLINK CAMPAIGN
Developed a contextual campaign targeted to functional and executive audiences to demonstrate relevance and nurture relationships. (2007)
ACONEX EXECUTIVE CAMPAIGN
Created segment-specific campaigns to generate awareness with executive decision-makers in government agencies, project management firms and contracting firms and capture inquiries using educational briefs and a series of interactive calculators. (2010)
HP SERVICE-DRIVEN OPERATIONS TOOLKIT
Built demand generation toolkit consisting of pre-built deliverables such as sales presentations and phone scripts, plus modular content to enable regions and channel partners to create and customize campaigns in-region. (2006)
LEXISNEXIS PLATINUM BUNDLE CAMPAIGN
Designed a compelling and aspirational campaign to generate awareness and interest in a new bundle of solutions targeted at a growing small business subsegment. (2009)
