The paradox is simple: you must think of your content in isolation from its application precisely so that you can use it in multiple applications that create more relevance to customers. Stepping away from a one-size-fits-all content development approach is a big change for most organizations. We have experience figuring out the kind of content that's needed for a particular selling context, and how it needs to scale not only globally to fit solution maturity levels that differ from country to country, but across multiple platforms as well. And the masterstroke is doing it in perfect alignment with your given strategic intent.
LEXISNEXIS PRACTICE MANAGEMENT ARTICLES
Propagated thought leadership through best-practice articles to be featured in industry publications and used as offers for nurturing prospects and clients. (2009)
HP OPENCALL TOOLKIT
Created a demand generation toolkit with turn-key campaign strategies, content building blocks, and ready-to-use deliverables to enable worldwide HP regions to run campaigns that would drive revenue for emerging mobile solutions. (2006)
LEXISNEXIS PODCAST SERIES
Scripted and recorded a series of best practices podcasts as a component of contextual demand generation campaign to engage prospect and customers and nurture relationships.
LEXISNEXIS PEER POLLS
Developed a series of online peer polls as a component of contextual demand generation campaigns to engage prospects and customers in dialogue about pressing issues on their agendas. (2007)
HP IT CONSOLIDATION
Deployed a multi-touch, integrated DM & email campaign with industry-centric messages and offers to build preference with top CIOs and IT managers.
JURIS CALCULATOR
Enticed CFOs and General Counsel with a series of easy-to-use calculators to quantify profit they could make if they used Juris financial software.
