With attention at a premium, leading marketers are deploying account-based marketing programs that can penetrate executive levels and deliver a whole new degree of relevance. That's why we always start with the selling context. We know that uncovering what your sales team is up against is the only way to deliver programs that ultimately won't disappoint them and drive higher degree of sales and marketing alignment.
HP FEDEX CAMPAIGN
Collaborated with a senior HP global account team to create an account-specific campaign aimed at increasing HP' footprint with customized sales tools targeted at three types of HP buyers within FedEx. (2004)
ACCOUNT-BASED MARKETING
Expanded footprint with key enterprise customers through an account-based loyalty program that supported the company's strategic agenda and increased loyalty in specified accounts. (2007)
CONTEXTUAL CAMPAIGN MODEL
Developed multimodal strategies and campaigns across several solution sets to expand into new buying centers and deepen penetration with traditional targets. (2007)
