Messaging

Effective, relevant messaging aligns your core values with your unique value-add to distinguish your brand in the marketplace. We dig deep into our expertise, your content, competitor claims, analyst advice, and current memes and trends, to surface with a hierarchy for positioning, value proposition, and key messages that crystallize the ideas and language that will engage your constituents.

HP ADAPTIVE INFRASTRUCTURE

Architected enterprise value proposition and messaging for multiple buying centers in multiple industries to articulate the differentiating benefits of HP enterprise solutions and services and helped drive cross-organizational alignment. (2002)
INTERWOVEN REPOSITIONING

Conducted primary research, developed positioning alternatives and a messaging model, and helped facilitate internal consensus around a corporate positioning shift designed to uplevel the target customer and enlarge the total addressable market. (2007)
HP ADAPTIVE MANAGEMENT

Articulated value propositions and developed a messaging construct for use in communicating the value of the full HP software portfolio. (2002)
SIEBEL REPOSITIONING

Inventoried idea assets, interviewed key constituents, analyzed competitors, and profiled target audiences to transform a working internal message concept into a compelling and competitive go-to-market idea and message set. (2005)
HP MIDMARKET MESSAGE GUIDE

Educated worldwide marketing teams and channel partners on how to articulate HP’s value propositions for the midmarket. (2007)
SYMANTEC DATA CENTER

Conducted in-depth messaging workshop with go-to-market and product-marketing teams to build a relevant, compelling, and unique story for data center solutions. (2005)
LEXISNEXIS INDUSTRY MESSAGING

Performed primary research and conducted messaging workshop with marketing and sales to build customer profiles and develop relevant industry-specific messaging for buying centers. Created sales tools with easy-to-use profiles, messaging and plays for retention and penetration. (2008)