Launches

We don't see launches as just the "ta-da" moment that introduces your offering. Your offering is intended to produce results long after the announcement, and so should the campaign. We take a multidimensional, orchestrated approach to launches that balance internal expectations with market requirements to prepare the selling channels, drive customer demand, and continue the conversation long after the ribbon has been cut.

HP ITANIUM LAUNCH

Drove adoption of HP's next-generation chipset with market research, positioning, messaging, integrated communications deliverables, and launch management. (2001)
APPLE OSX DEVELOPER STRATEGY

Rekindled developer loyalty and primed market for OS upgrade with a comprehensive communications plan. (1996)
3COM EARN, LEARN, PLAY CAMPAIGN

Launched 3COM into the consumer market through an integrated retail marketing campaign with home networking messaging, demo and POP merchandising items, collateral, and sales tools. (1999)
HP BLADES LAUNCH

Launched new server technology with messaging, creative theme, collateral, sales playbooks, competitive attack tools, and interactive web demos to support the introduction of HP’s BladeSystem solutions. (2005)
LEXISNEXIS TOTALPATENT LAUNCH

Designed and orchestrated a multimodal campaign to launch an intellectual property solution to new corporate buying centers. (2007)
SOUND ID LAUNCH

Introduced a next-generation hearing-aid solution through tradeshows and direct-marketing activities. (2005)