Regardless of how you define "lead generation"—jump-starting stagnant sales, luring prospects away from a competitor, or creating a new market—we'll start by mapping your buying dynamics and competitive situation to architect a contextual campaign that delivers the right message, at the right time, to the right person—in the right way—to engage and compel them to act.

• HP OPENVIEW SOFTWARE MAILER

  Generated leads and reinforced perception of HP Software as the industry leader for load testing using attention-grabbing direct mailer to application developers in the Asia Pacific region. (2007)

  

• LEXISNEXIS TAX CENTER CAMPAIGN

  Designed a break-through multimodal campaign that incorporated engaging interactive vehicles with insightful content to capture attention and shift perceptions, while gaining permission to engage in ongoing dialogue with prospects. (2007)

  

• 3COM DYNAMIC ACCESS

  Launched direct-marketing campaign and sweepstakes promotion to catalyze word-of-mouth and generate demand between two different enterprise buying centers. (1998)

  

• LEXISNEXIS LAWYERS.COM DIMENSIONAL MAILER

  Designed a 3-dimensional direct mailer to build awareness of lawyers.com and the value of new consumer-focused features; included a giveaway “Client Magnet” t-shirt offer to capture attention. Direct mailer was used in conjunction with other touches such as fax, email and television commercials. (2008)

  

• HP FEDERAL CAMPAIGN

  Orchestrated pass-along demand generation campaign to increase awareness and preference by highlighting HP’s green leadership. (2007)

  

• INTERWOVEN LEGAL CAMPAIGN

  Designed provocative competitive attack campaign to persuade competitor's customers to reconsider their current platform and investigate Interwoven as an alternative. (2007)

  

• LEXISNEXIS PUBLIC RECORDS EMAIL CAMPAIGN

  Developed a multi-touch email campaign to increase awareness of simplified interface and new content and increase utilization among light users. Campaign used a combination of movie-themed creative and compelling stories to highlight usage scenarios. (2008)

  

HP LEXISNEXIS 3COM LEXISNEXIS HP INTERWOVEN LEXISNEXIS