Research

We facilitate, perform, and analyze research to uncover the dynamics of "right now" and provide customer insight so you can identify and fine-tune your actions in real time as reality shifts. From qualitative to quantitative, from today's behavior to tomorrow's expectations, we collect information and convert it to insight that helps you discover strategic opportunities, deliver engaging marketing programs, and drive change across your organization.

CISCO THOUGHT LEADERSHIP BEST PRACTICES

Evaluated best practices across global leaders and current memes to recommend a brand strategy for Cisco to increase the reach of their executive staff and better market their collective thought leadership. (2002)
CMT CUSTOMER ADVISORY BOARD

Developed a customer advisory panel and worked with CMT to identify lighthouse customers who could validate its new direction and stimulate interest for future sales. (2003)
HP ITSM FOCUS GROUPS

Conducted customer insight research to identify prospects' understanding of IT service management, their reactions to solution approaches, and gauge perception and viability of HP as an ITSM solution provider. (2002)
LEXISNEXIS PROSPECT SURVEY

Conducted interviews with prospects representing new buying centers LexisNexis wanted to target to probe on business issues, IP/patent challenges, and buying process and roles. (2007)
SYMANTEC TRENDTRACKERS

Created new market intelligence tool that aggregates internal research and external data about specific solution categories into a concise, timely report for sales and marketing teams. (2007)