Creating value is part of our ethic. In any context, we instinctively drive to the highest point of value, and from every learning agenda, we extract best practices that produce beyond the program ROI and drive up marketing effectiveness. We generate demand, up-level staff skill sets, reclaim and retain customers, and put in place strategic frameworks and best-practice processes that deliver value long after we're gone.

• ACCOUNT-BASED MARKETING

  Expanded footprint with key enterprise customers through an account-based loyalty program that supported the company’s strategic agenda and increased loyalty in specified accounts. (2007)

  

• SALES PLAYBOOKS

  Translated corporate growth initiatives into strategic selling maneuvers to align the sales force with the revenue priorities of the organization while moving the company to a solutions selling model. (2006)

  

• INSTALLED-BASE TOUCH PROGRAM

  Developed a serial, online and offline direct marketing campaign to cross-sell acquired solutions to new installed-base customers. (2006)

  

• STRATEGIC CO-MARKETING

  Developed messaging, co-marketing materials, and joint value proposition process to help expand go-to-market activities and joint sell solutions with strategic partners. (2007)

  

• CONTEXTUAL CAMPAIGN MODEL

  Developed multimodal strategies and campaigns across several solution sets to expand into new buying centers and deepen penetration with traditional targets. (2007)

  

• STRATEGIC SKILL-SET DEVELOPMENT

  Conducted workshops and internal brand reframing for marketing staff to facilitate a shift from a provider of research and competitive intelligence services to a provider of strategic counsel, delivering proactive insight and action-oriented recommendations to a line of business clients. (2007)